Company Promotes First National Advertising Campaign with the Hit
Series to Illustrate “A Surprise in Store”
EVANSVILLE, Ind.--(BUSINESS WIRE)--Apr. 16, 2014--
Shoe Carnival, Inc. (Nasdaq: SCVL) a leading retailer of value-priced
footwear and accessories, today announced its collaboration with
Lifetime’s Devious Maids to further promote the Company’s first
national, integrated advertising campaign. The advertising campaign
coincides with the season two premiere of the hit series Devious Maids,
which will debut on Sunday, April 20, 2014 at 10 p.m. EDT/PDT.
Shoe Carnival Announces National Advertising Collaboration With Lifetime's "Devious Maids" (Photo: Business Wire)
“We are excited to announce our strategic collaboration with Lifetime
and the television series Devious Maids as we continue our first
ever national advertising campaign,” said Cliff Sifford, Shoe Carnival’s
President and Chief Executive Officer. “We believe that this unique
marketing collaboration will resonate well as we expand into new markets
and move deeper in existing markets to truly show customers that there
is always something new for them to discover at Shoe Carnival for the
entire family.”
Shoe Carnival’s national campaign with Devious Maids and new
tagline “A Surprise in Store” will run on national cable with on-air,
in-store and social support. The series of national TV commercials will
celebrate the joy and anticipation of new shoes and shows that there’s a
surprise in every shoebox at Shoe Carnival.
Devious Maids is executive produced by Marc Cherry and Eva
Longoria, and stars Ana Ortiz, Dania Ramírez, Roselyn Sánchez, Edy Ganem
and Judy Reyes as five maids with ambition and dreams of their own while
working for the rich and famous in Beverly Hills. Longoria will direct
the series’ eagerly anticipated season two opener, marking her
television directorial debut. Devious Maids is Lifetime’s
fastest-growing scripted series ever and is the number one series across
cable in its Sunday time period among Women. Its finale last September
garnered three million Total Viewers, making the episode Lifetime’s best
drama telecast in 2013.
About Shoe Carnival
Shoe Carnival, Inc. is one of the nation’s largest family footwear
retailers, offering a broad assortment of value priced dress, casual and
athletic footwear for men, women and children with emphasis on national
and regional name brands. As of April 16, 2014, the Company operates 382
stores in 32 states and Puerto Rico, and offers online shopping at www.shoecarnival.com.
Headquartered in Evansville, IN, Shoe Carnival trades on The NASDAQ
Stock Market LLC under the symbol SCVL. Shoe Carnival’s press releases
and annual report are available on the Company’s website at www.shoecarnival.com.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140416005225/en/
Source: Shoe Carnival, Inc.
Shoe Carnival, Inc.
812-867-6471
Cliff Sifford
President,
Chief Executive Officer and
Chief Merchandising Officer
or
W.
Kerry Jackson
Senior Executive Vice President
Chief
Operating and Financial Officer and Treasurer
www.shoecarnival.com