Company Expands Into New Geographies and Debuts New Tagline in
Integrated Effort to Show Customers “A Surprise in Store”
EVANSVILLE, Ind.--(BUSINESS WIRE)--Apr. 4, 2014--
Shoe Carnival, Inc. (Nasdaq: SCVL) a leading retailer of value-priced
footwear and accessories, today announced the launch of its first
national, integrated advertising campaign which will debut on Sunday,
April 6, 2014. This campaign accompanies the Company’s U.S. expansion
and supports the spring season.
“We are excited to bring our unique Shoe Carnival store experience and
assortment of family footwear to customers across the U.S. with the
addition of 30 to 35 new stores this year,” said Cliff Sifford, Shoe
Carnival’s President and Chief Executive Officer. “This combined with
our rapid e-commerce growth makes it an ideal time for us to develop an
integrated, national advertising campaign to introduce new customers to
the Shoe Carnival brand and to remind our existing customers that
there’s always something new for them to discover at Shoe Carnival."
Shoe Carnival’s national campaign and new tagline “A Surprise in Store”
will run on national cable with digital and social media support. The
series of national TV commercials will celebrate the joy and
anticipation of new shoes and shows that there’s a surprise in every
shoebox at Shoe Carnival. To view the new advertising campaign please
visit Shoecarnival.com.
About Shoe Carnival
Shoe Carnival, Inc. is one of the nation’s largest family footwear
retailers, offering a broad assortment of value priced dress, casual and
athletic footwear for men, women and children with emphasis on national
and regional name brands. As of April 4, 2014, the Company operates 382
stores in 32 states and Puerto Rico, and offers online shopping at www.shoecarnival.com.
Headquartered in Evansville, IN, Shoe Carnival trades on The NASDAQ
Stock Market LLC under the symbol SCVL. Shoe Carnival's press releases
and annual report are available on the Company's website at www.shoecarnival.com.
Source: Shoe Carnival, Inc.
Shoe Carnival, Inc.
Cliff Sifford
President, Chief Executive
Officer and
Chief Merchandising Officer
or
W. Kerry
Jackson
Senior Executive Vice President
Chief Operating and
Financial Officer and Treasurer
(812) 867-6471