View all news

Shoe Carnival Launches First National Advertising Campaign


Company Expands Into New Geographies and Debuts New Tagline in Integrated Effort to Show Customers “A Surprise in Store”

EVANSVILLE, Ind.--(BUSINESS WIRE)--Apr. 4, 2014-- Shoe Carnival, Inc. (Nasdaq: SCVL) a leading retailer of value-priced footwear and accessories, today announced the launch of its first national, integrated advertising campaign which will debut on Sunday, April 6, 2014. This campaign accompanies the Company’s U.S. expansion and supports the spring season.

“We are excited to bring our unique Shoe Carnival store experience and assortment of family footwear to customers across the U.S. with the addition of 30 to 35 new stores this year,” said Cliff Sifford, Shoe Carnival’s President and Chief Executive Officer. “This combined with our rapid e-commerce growth makes it an ideal time for us to develop an integrated, national advertising campaign to introduce new customers to the Shoe Carnival brand and to remind our existing customers that there’s always something new for them to discover at Shoe Carnival."

Shoe Carnival’s national campaign and new tagline “A Surprise in Store” will run on national cable with digital and social media support. The series of national TV commercials will celebrate the joy and anticipation of new shoes and shows that there’s a surprise in every shoebox at Shoe Carnival. To view the new advertising campaign please visit

About Shoe Carnival

Shoe Carnival, Inc. is one of the nation’s largest family footwear retailers, offering a broad assortment of value priced dress, casual and athletic footwear for men, women and children with emphasis on national and regional name brands. As of April 4, 2014, the Company operates 382 stores in 32 states and Puerto Rico, and offers online shopping at Headquartered in Evansville, IN, Shoe Carnival trades on The NASDAQ Stock Market LLC under the symbol SCVL. Shoe Carnival's press releases and annual report are available on the Company's website at

Source: Shoe Carnival, Inc.

Shoe Carnival, Inc.
Cliff Sifford
President, Chief Executive Officer and
Chief Merchandising Officer
W. Kerry Jackson
Senior Executive Vice President
Chief Operating and Financial Officer and Treasurer
(812) 867-6471

Multimedia Files:

View all news